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Unigrad

Page layout. Client liaison. Proofreading & editing. Print production. Finished art. Online flip book creation.

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ABOUT

Unigrad’s mission is to provide a strong communication link between great candidates and great employers. Unigrad is the best place to find your perfect graduate or vacation job! Top grad jobs. Hot career tips. Good neighbourly advice. Get it all.

TASK
Complete management of publications: Unigrad 2012, 2011 and 2010 (each approx. 368pp) and Unigrad Mid Year 2012 and 2011 (each approx. 140pp); from client liaison (100+ advertisers) through to finished art and, later, creation of online digital editions for current and back issues.

OUTPUT
Printed book. Online flip book edition. Website content management.

SKILLS
Page layout. Client liaison (100+ advertisers). Proofreading & editing. Print production. Finished art. Online/digital flip book creation (Yudu, Issuu, Scribd).

CLIENT
Unigrad (a Unimail brand)
To view more of the online Unigrad flipbooks I worked on click on this link: http://issuu.com/unigrad
(Worked on while employed at The Unimail Group, Sydney)

CASE STUDY

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Unigrad is Unimail’s graduate brand and spans both print and online. It connects graduates and employers, sharing recruitment program information and application details. It is first and foremost a book publication, with the primary book published in March each year and a smaller publication in June. Approximately 150 employers advertise in the book, detailing their graduate recruitment programs and displaying their related campaign. A website (www.unigrad.com.au) has also been developed that replicates the contents of the book, while offering additional content and features such as job ads, forums and a CV builder. Further digital offerings included regular job alert EDMs, SMS alerts, online surveys, and social media (Facebook and Twitter).

I joined Unimail in late 2009. From the moment I joined I was handed the sole responsibility of design and layout of the entire 2010 book, along with managing the print production.

The following year (2011 edition), I was lead project manager which involved:

- research, design and development of a content collection process for the book and website (I settled on an Acrobat form which automatically collated responses)

- advertising/bookings liaison for employers

- timelines and support material (e.g. book advert specifications) for colleagues and employers

- asset management of employer advert, text and logo (approx. 150 employers)

- copywriting and design of editorial sections and cover

- page layout/typesetting of 352pp book (approximately)

- proofing of artwork and further liaison with employers

- proofreading

- preparing files for press

- checking colour proofs and sending to print (print run 55,000).

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For the 2012 edition, in addition the above responsibilities I also:

- created an online content collection system, with the assistance of a web developer

- implemented ProofHQ.com as our means of proofing employer pages (allowing employers to go online, view their proof and mark up online; version history was a key feature)

- developed social media, alongside a marketing coordinator

- influenced design direction of book, to aid usability

- managed distribution.

The entire design and development process was under my remit – establishing direction for the brand by chairing stakeholder meetings, coordinating briefs for design, planning timelines and milestones and all the processes up to the point the finished product was held in the hands of students.

Negotiation skills and press production knowledge resulted in a 15% saving in 2011 off the 2010 print cost (I was not involved in 2010 print negotiations, as print prices had been accepted by the time I joined the company). This was a sizeable amount of money given the print run and extent of the publication. This saving was maintained in 2012 despite rising paper prices.

Leading the digital team gave me the ability to influence the design, direction and effectiveness of the Unigrad website. For a site that is used by over 75,000 students during peak recruitment periods and has a yearly average of more than a million page-views this was quite a crucial responsibility. Strategic direction for the brand was taken from the CEO, often after consultation with stakeholders including myself, and from there I scheduled and processed the site’s design and development accordingly. Under my direction the site received a design refresh (declutter) and many usability improvements (e.g. improved search feature), along with additional features (e.g. integrated Facebook plugin on homepage; improved blogs).

In order to maintain a presence on university campuses around the country it was also necessary to develop concepts and campaigns throughout the year to spread the Unigrad brand, rolled out into marketing collateral. These included exhibition stands, banners, t-shirts, and a variety of on-campus giveaway items.

This Unigrad work was managed alongside all of the client collateral produced by the design studio, encompassing print and digital, for clients such as ASIC, CB Richard Ellis, Parsons Brinkerhoff, Canon, and TomTom. Unigrad has developed my skills in writing, design, project management and strategic thinking, while also giving me an insight into how print and digital can not only influence but also support each other.

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